OUTSOURCED CHANNEL MANAGEMENT

Drive Revenue Growth with Winning Channel Strategy

TFG’s well-thought-out channel partner strategy generates leads, offers resales and improves services delivery, which help drive revenue growth.

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3 Channel Strategies to Increase Sales

Besides generating leads, resales and improved services delivery, Channel Partners deliver a range of benefits, including wider market reach, more flexible or enhanced products and services. To ensure that channel partner investments add value and drive specific business objectives related to that channel, we follow the following 3 actions:

Define

Business objectives for the partner program. To ensure the development of clear and measurable success criteria that enable sustainable growth

Identify

What’s working well with customers and partners. To increase the value to partners and customers by prioritizing channel partner tactics, programs and strategies based on the value delivered.

Enable

Partners and leverage leading best practices: Include selected Partners in key GTM decisions, continue the conversation, support an omnichannel approach

With our Winning Channel Management Model

Where we continuously improve channel partner management processes and
expectations by shifting attention from lagging indicators of success (such
as shipments and orders) to leading indicators that drive engagement and
stronger partnerships, we deliver the critical outcomes.

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Outcomes Delivered

More generated Leads

Resales

Improved Service delivery

Wider Market Reach

More flexible and enhanced Products and Services

Revenue Growth

1 %
Grew Premier Partners
$ 50 M
Delivered in Global Revenue
1 %
Increased Renewal Rates

Industry Leaders Insights

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