Gartner: Improve Channel and Partner Strategy by Addressing 3 Blind Spots for Tech CEOs

Low-priority activities are known as blind spots — high-impact activities that tech CEOs are not prioritizing but will improve customer retention and growth.

Customer acquisition is a top priority for tech CEOs for business growth. Channel and partners are critical components of achieving this objective.

Tech CEOs should focus on: 

  • Managing culture
  • Looking at KPIs such as revenue growth
  • Develop customer references and advocacy 

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