Besides generating leads, resales and improved services delivery, Channel Partners deliver a range of benefits, including wider market reach, more flexible or enhanced products and services. To ensure that channel partner investments add value and drive specific
business objectives related to that channel, we follow the following 3 actions:
Define
Business objectives for the partner program.
To ensure the development of clear and measurable success criteria that
enable sustainable growth
What’s working well with customers and partners. To increase the value to partners and customers by
prioritizing channel partner tactics, programs and strategies based on the
value delivered.
Enable
Partners and leverage leading best practices: Include selected
Partners in key GTM decisions, continue the conversation, support an omnichannel approach
With our Winning Channel Management Model
Where we continuously improve channel partner management processes and expectations by shifting attention from lagging indicators of success (such as shipments and orders) to leading indicators that drive engagement and stronger partnerships, we deliver the critical outcomes.
Creating accurate and reliable sales forecasts is essential for any sales leader. How to use Excel to forecast sales more effectively, beginning with a quick primer on sales forecasting, then explaining the business intelligence.
Customer acquisition is a top priority for tech CEOs for business growth. Channel and partners are critical components of achieving this objective.
Tech CEOs should focus on: